Asia Insight - Season 8 - Eps 5: The Change in China's Online Video Bloggers
KOLs, an abbreviation for "Key Opinion Leaders," are a growing presence in Chinese advertising, video bloggers, and promoters who connect new consumers with products by using the strength of their personal recommendations. Their influence has been so great that the Chinese government built an entire industrial village for bloggers on the outskirts of Wuhan City. In this episode we meet the men and women who generate hundreds of millions of dollars and immeasurable support with the strength of their opinions.
About Asia Insight
Title: Asia Insight
First Air Date: 2012-04-06
Last Air Date: 2025-03-07
Status: Returning Series
Rating: 0/10 (from 0 votes)
Language: EN
Seasons: 14
Total Episodes: 446
Network: NHK
Genres: Documentary, News
Production Companies: Unknown
Synopsis
An in-depth portrait of Asia today, covering its dynamism as a center of growth as well as its traditions tossed around by the advance of globalization.
